Antonia Amico

I lead Creator Strategy at Meltwater and am the founder of Creator Culture Club (CCC). I connect creators and brands through Creator Culture Club (CCC) an invite-only global series of curated events and a growing creator network designed to build real relationships and unlock brand opportunities. Beyond events, I’m formalizing CCC into an actual membership-based club. For creators, it means access, visibility, and direct paths to brand work. For brands, it’s a curated global VIP creator network they can activate through Meltwater with quality and responsiveness built in. Also, I run a 92,000-subscriber creator newsletter, Meltwater Creator Brief, that delivers industry insights from leading voices, highlights trends and key moments, and shares live brand campaigns creators can apply to each month. In short: I build and manage the ecosystem where creators want in, brands know who to work with, and Meltwater sits at the center connecting both.